Value Prop, Customer Segmentation & ICP
Who are your customers, and how do you reach them?
Customer segmentation and ICP analysis, targeting, and positioning — built from the buyers who are actually in your market.
For Enterprise Leaders
The questions that define your
strategy. Answered by the market.
Voice of Customer. Segmentation. Value Prop. And more...
High-stakes, critical decisions require real buyer and market validation. Azurite delivers industry-leading data quality and a methodology that holds up under scrutiny in the boardroom.
Scope a Project
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The Challenge
Your data describes only your customers.
What your data can't tell you
Dashboards, CRM exports, customer lists, etc. These describe a slice of the market you've already won. They can't tell you why a prospect picked your competitor, what would win back churned customers, or which features would unlock willingness to pay in an untapped segment.
Where those answers live
Those answers live with the people you aren't talking to. We recruit decision makers and buyers across your direct market at scale, to uncover information only available in the broader segments outside of your direct customer base.
What looks like the whole picture is a small fraction of where the opportunity actually is.
What We Help You Answer
Critical questions our data answers.
Go-to-Market Strategy
What are your customers' biggest pain points and unmet needs?
End-to-end customer journey research — pain points, latent needs, and what it takes to drive switching and earn the right to win with prospects.
Pricing & Monetization
What should you charge, and how do you compare to competitors?
Price sensitivity, bundling and monetization opportunities — quantified direct buyer intelligence that holds up under scrutiny.
NPD & Market Entry
Which new products and markets should you go after?
New product development and market entry strategy — sized, validated, and de-risked with evidence from your ICP.
Relevant Services
Azurite's Enterprise Services
Business & Product Innovation
Learn moreCompetitive Intelligence
Learn moreGo-to-Market Strategy
Learn moreICP & Market Segmentation
Learn moreNew Market Entry & TAM/SAM/SOM Analysis
Learn morePain Points & Value Proposition
Learn moreProduct & Pricing Strategy
Learn morePropensity to Buy
Learn moreValue Proposition
Learn moreVoice of Customer
Learn moreIndustry Coverage
Every vertical, every role, every niche
Technology & Media
Financial Services
Healthcare & Life Sciences
Industrials
Consumer & Retail
Professional & Business Services
Public Sector & Education
Real Estate & Built Environment