How to Stop Bad B2B Research

7 Rules to capture insight and value from your research supplier

Is your research provider consistently delivering high-quality results and thought partnering with you to add value? Can you trust them to help insightfully answer your company’s most-pressing questions?

If you can't answer yes to these questions, you’re likely missing a major opportunity to gain a competitive edge.

This article will help you supercharge your research and extract maximum value from your research partners. It outlines seven focus areas to help you properly vet a research supplier and avoid common pitfalls. Each section includes specific questions to ask the provider as well as the “red flags” that indicate provider shortcomings. While this article focuses on B2B research, the concepts can be applied to all forms of research.

“Azurite's article opened my eyes and helped me deliver better research. I highly recommend it if you're thinking of working with an external research provider to ensure you extract maximum value and ensure results!

Vice President - Research & Development, Fortune 500 Company

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“Finally! A playbook that is actually honest about the pitfalls to look out for and alongside practical steps to help my research change course. I wish I had known these facts years ago!

Vice President, Due Diligence Team, Preeminent Midmarket PE Firm

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