Is your research provider consistently delivering high-quality results and thought partnering with you to add value? Can you trust them to help insightfully answer your company’s most-pressing questions?
If you can't answer yes to these questions, you’re likely missing a major opportunity to gain a competitive edge.
This article will help you supercharge your research and extract maximum value from your research partners. It outlines seven focus areas to help you properly vet a research supplier and avoid common pitfalls. Each section includes specific questions to ask the provider as well as the “red flags” that indicate provider shortcomings. While this article focuses on B2B research, the concepts can be applied to all forms of research.
“Azurite's article opened my eyes and helped me deliver better research. I highly recommend it if you're thinking of working with an external research provider to ensure you extract maximum value and ensure results!”
Vice President - Research & Development, Fortune 500 Company
“Finally! A playbook that is actually honest about the pitfalls to look out for and alongside practical steps to help my research change course. I wish I had known these facts years ago!”
Vice President, Due Diligence Team, Preeminent Midmarket PE Firm
Are you aware of the benefits of building a respondent set from scratch even within tight timelines and niche cohorts?
This article will help you learn how to deliver credible, high-quality respondents and data for every piece of research you undertake without using panels or expert networks.
Are you able to identify enough respondents aligned to a range of important quotas or is your respondent pool limited by a panel or network?
This article will help you learn how to tap the entire market for insight, not just a limited subset of people who have signed up for ongoing compensation.
Does your survey writer have what it takes to create a survey that delivers results and eliminates the potential for bias?
This article will help you understand what's important when drafting a survey and how to look for the right skills in your provider's team.
Are your screener questions structured to ensure you capture a range of important perspectives while effectively keeping out cheaters and ineligible respondents?
This article will help you understand how to draft effective screening questions and the assistance your research provider should be delivering to ensure insight.
Is your research provider suggesting improvements and thought partnering with you to answer your questions, or are they merely process focused?
This article will help reset your expectations about the value your survey provider should be adding to each and every study.
7. How to Eliminate Quality Control Deficiencies:
Are you confident your provider is doing enough to ensure high-quality survey responses or do the results make you nervous?
This article will help you identify the most important QC steps and how to ensure your provider is only delivering the highest-quality, 'real' data.
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