Total Addressable Market, Segmentation & Propensity Modeling

...Unique datasets that do not exist anywhere else

Rethink what's possible:  Make your critical decisions based on data

Combining Business 'know-how' with data expertise

We are business focused, not task focused.  Our insight is underpinned by three areas of expertise: Management Consulting, Data Science & Machine Learning, and Coding & Engineering. Our real-world management experience allows us to build datasets that are actionable and tied to your business objectives.

Rapidly built, accurate, actionable datasets

Our datasets to give you answers - quickly.  Don't rely on 'expert opinions' or 'hunches' to make strategic, innovation, go-to-market or targeting decisions.  Use data to underpin every move. Azurite is obsessively focused on the business implications and driving action from data.

The right data tools to match your objective

We help you develop and deploy the right tools to cleanse, collect, enrich and model using a range of manual and automated approaches. We adapt our methods and the complexity of our analysis to suit your business needs - from scorecarding to propensity modeling to machine learning models - we deliver with precision.

“Azurite is able to deliver data and actionable insight in ways that no one else has quite figured out - my 1 to 3 year strategy alongside our go-to-market approach is now 100% clear.”

CEO, Global $2B Ingredient Supplier

We make it simple for you to capture insight from data

1

DEFINE
DATA OBJECTIVE

We work with you to understand the questions you want to answer to define the data sources and unique collection approach to develop your custom dataset

2

CLEAN
& STANDARDIZE EXISTING DATA

Our team of experienced management consultants and data scientists will help clean and standardize your internal data to help drive future analysis

3

ENRICH
WITH NEW
DATA

Our team of experienced data scientists and coding experts identifies and collects the data needed to enrich your internal data and answer your questions

4

PROPENSITY MODEL AND ANALYZE

We deliver robust and actionable insights.  We deliver the right analysis to match your needs - from scorecards to machine learning and propensity models

5

IMPLEMENT,
INTEGRATE & ACTION INSIGHT

We deliver the intelligence and insight you want. Your team receives all the raw data alongside analysis with clear insight that drives your decisions with conviction

How Azurite differs

Specialists with deep data expertise

We are specialist management consultants squarely focused on data. We aren't generalists trying to be data experts or data people trying to be management consultants.

In-house coding and modeling

We don't outsource coding - giving us ultimate control and allowing us to consider the major business implications that lie deep in the details.

Adaptive project design and delivery

We recognize that, when working with data, each project is a journey of discovery.  We always plan and scope for iteration - to ensure consistent delivery and insight from data.

Manual and automated data approaches

We deploy a range of manual and / or automated techniques to cleanse, collect or enrich data - always focused on delivering actionable answers.

Case Studies

PE Diligence: Delivered data for a $500M+ Deal in Online Education Software 

Azurite built and delivered a database and segmentation of student counts and associated school finances for all U.S. charter and public schools

The dataset didn't exist anywhere else and allowed our client to quantify the deal target's exact market share, penetration and total addressable market size. The bottom-up dataset exposed a major gap in the market - which allowed our client to underwrite the growth opportunity with significant upside potential.

Business Surveys Case Study and Impact

PE Portfolio: Delivered $300M+ in Sales Pipeline for a Server Software

Azurite built and delivered a prospect database of prioritized global prospects. We specifically focused on defining prospect server platform usage as a key to prioritization.

Through machine learning and propensity modeling, we prioritized top prospects by conversion likelihood and potential value. The resulting segmentation allowed for industry targeting and messaging. The account level insight drove targeted demand generation, sales territory definition, sales targets and the overall outbound strategy for sales & marketing.

Business Surveys Case Study and Impact

PE Portfolio: Drove 25% YoY growth for a Construction Software Platform 

Azurite built and delivered a prospect database of prioritized US-based prospects of construction companies and general / specialty contractors.

Through machine learning and propensity modeling, we prioritized top prospects by conversion likelihood and potential relationship value. The resulting segmentation allowed for targeted demand generation, sales territory definition, target setting and drove the outbound strategy for sales & marketing. 

Business Surveys Case Study and Impact

Enterprise: XZY TBD

Azurite built and delievered a prospect database of prioritized global prospects. We specifically focused on defining prospect server platform usage as a key to prioritization.

Through machine learning and propensity modeling, we prioritized top prospects by conversion likelihood and potential value. The resulting segmentation allowed for industry targetting and messaging. The account level insight drove targeted demand generation, sales territory definition, sales targets and the overall outbound strategy for sales & marketing.

Business Surveys Case Study and Impact

We help you separate the signal from the noise. Our datasets are actionable, insightful and simple to use - always built for accuracy and with speed

Sample unique datasets Azurite has rapidly built for our clients:

20,000
RV, Snowmobile & Truck delearships
All US locations with inventories and revenue data for market analysis

2,000,000
Insurance Brokages & Brokers
All US insurance brokers with licensing & products sold for propensity modeling

550,000
Surgeons with Specific Specialties
Selected procedures & specialties, alongside referrals, ratings, etc. for propensity modeling

21,000
Public & Charter Schools
All schools in the US with their budgets & student count breakdowns to determine market size

45,000
Construction Companies
With many attributes for propensity modeling to target best companies to target and TAM

22,000
Companies with Servers
Alongside a range of attributes and company characteristics for propensity modeling

25,000
Ingredient buyers and co-packers
Cmpanies that purchase 'raw ingredients' in food & beverage manufacturing and co-packing

Who does your business need to target?

Delivering unique insight from proprietary research methodologies

Contact Info

125 Half Mile Rd, Suite 200

Red Bank, NJ 07701

What our clients say...

"Azurite delivers original primary research on steroids."

"Azurite delivered the impossible - we never thought we could find these decision makers"

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