..Insight into niche populations
We find new and fresh interviewees for each and every project - no matter how niche. We don't rely on stale expert networks of past employees who had responsibilities sometime in the past - our interviewees are current decision makers that fit your exact, niche personas.
We are experienced management consultants who have worked inside many businesses. We deliver answers and insight (not process driven and simply hitting 'n'). We've been in the trenches and understand how interviews can provide critical understanding of drivers and dynamics during tight timelines - that's CEO-ready, actionable and synthesized.
Interviews are always conducted by multiple team members to foster competing perspectives using a deep-structured methodology. We support our findings with data, not hunches and don't stop until your team has the conviction it needs to move forward.
“I can't believe you found these people. We thought they were impossible... it is such a niche population... but Azurite somehow found us 20 of them in just a few days... and every single interview was insightful - not like the expert networks!”
Principal, Northeast based Large Cap PE Firm