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Custom B2B Primary Research Surveys

...Reset your expectations

Azurite's insight is underpinned by our proprietary approach to respondent targeting and research design

Proprietary Targeting Methodologies

We identify volumes of niche respondents from scratch, for every survey.  Azurite has reinvented respondent targeting.  Our machine learning and targeting techniques ensure we never use panels, expert networks or customer lists. Our respondents are always specific product or service buyers or users. 

Scientific Research Approaches

We are experts at designing the exact methodology to answer your questions, prevent skew and ensure respondents are the precise personas and individuals you want to target. Azurite has leveraged this scientific method to bolster and deliver outsized value from business surveys and primary research.

Easy to digest, actionable data and insights

Our team has real-world business management and management consulting experience. This allows us to distill the results that matter - separating signal from noise. Our results are refined and designed to ensure that our data is clear, insightful and actionable.

“Azurite delivered the impossible - we never thought we could find these decision makers, and somehow Azurite found us 250 of them in 12 days.”

Vice President, Northeast Based Large Cap PE Firm

We make it simple for you to capture unique insights in 2-3 weeks

1

DEFINE
TARGET PERSONA

Tell us who to find: Decision makers, buyers, users, your customers of your competitor's customers - we find them in volume from scratch

2

DESIGN
THE RIGHT RESEARCH

Azurite will guide the precise research methodology to answer your questions.  Well designed research means good data

3

DEPLOY
& PRECISELY
TARGET

We manage respondent recruitment and conduct the online survey to collect responses against the exact screening criteria and quotas you define 

4

OBSESSIVELY QUALITY CONTROL

We obsess about quality. Every response is reviewed to verify precise targeting and ensure quality data that delivers you insight

5

ANALYZE
INTERVIEW & INSIGHT

You receive raw data and analysis to drive decision-making with conviction. We can also interview specific respondent personas to capture additional insight

How Azurite differs from traditional providers

No respondent "survey fatigue"

Our respondent have not been ‘trained’ to speed through surveys - they are real-world people

Precisely targeted B2B respondents

We have a 100% track record finding niche respondents - decision makers, users, and professionals

The exact distribution you require

Always the exact distribution of respondents that meet the quotas that you give us

Reliable market share data

No panel or expert network skews  - our results can be trusted for market share analysis

Obsessed with Quality Control

Multiple manual and automated data reviews ensure robust results and protect your insights

Scale – High Volume Datasets

We never sacrifice quality or lower the bar – we put fees at risk and find the people we promise

No panels or expert networks

Our respondents are always 100% authentic. No people who have have “enrolled" to fill out forms for money.

Interview ready survey respondents

We can interview respondents and go deeper to deliver qualitative insight - always delivering synthesized results.

Our methodology is built to provide robust, unparalleled and bankable quality that our clients can rely on. To achieve this, we identify, target, recruit and obsessively filter to deliver the precise respondent set from scratch, for every study.

Azurite's business model is different.

Traditional research providers focus on maximizing the ROI from their static panels and networks – incentivizing stale and untrustworthy results.

Case Studies

PE Diligence: $200M+ Deal in Automotive Maintenance

Azurite designed and deployed a business survey focused on growth, brand equity and purchase decision making. We identified and recruited more than 175 dent repair technicians using Azurite's proprietary methodology - data was delivered in less than 2 weeks. Azurite then conducted 20x 1 hour follow up interviews, to deep dive on qualitative industry dynamics

The private equity client credits Azurite's unique data with their ability to lean-in and successfully transact.

Business Surveys Case Study and Impact

PE Diligence: $350M+ Deal in Online Training & Education Platforms

Azurite designed and deployed a business survey focused on product performance, brand differentiation and purchase decision making. We identified and recruited more than 350 cloud platform learning system decision makers using Azurite's proprietary methodology - data was delivered in less than 10 days.

The private equity client credits Azurite's unique data with their ability to lean-in and successfully transact.

Business Surveys Case Study and Impact

Doubled Sales for a Real Estate Property Management & Accounting Platform

Azurite designed and deployed a business survey focused on brand awareness, purchase consideration and salesforce effectiveness. We identified and recruited more than 400 property management software decision makers who had switched platforms within the last 3 years.

The client directly credits Azurite's findings and analysis with doubling sales (i.e. >$40m year-on-year). The results quantified an entirely new market segment and identified a critical gap in the go-to-market sales approach.

Business Surveys Case Study and Impact

30% YoY Growth for a Top-3 Global Ingredient Manufacturer

Azurite designed and deployed a business survey focused on voice of the customer, operational improvement and R&D Design. We recruited large volumes of ingredient purchase decision makers - data was delivered in less than 3 weeks. Azurite then conducted 15x 1 hour follow up interviews, to deep dive on qualitative industry dynamics and drivers of purchasing decision making.

The ingredient manufacturing client credits Azurite's unique data and approach with their ability to turn around the company, changing losses to 30% year-on-year growth with a clear R&D pathway to continued growth.

Business Surveys Case Study and Impact

We never use panel providers or expert networks and have a 100% track record finding niche respondents

Sample populations Azurite has rapidly found for our clients:

500 Hair Salon Owners who purchase specific hair extension brands and products

250 Automotive Dent Repair Techs who provide specific automotive services

350 Medical Administrators who are responsible for real estate decision making

1,000 Graphic Artists who purchase specific layout and design software

500 Police, Fire & EMS Chiefs who are the purchase decision makers for specific dispatching & records management software

300 Landmen and Mineral Managers who are the purchase decision makers of specific mineral rights management software

750 Real Estate Property Managers who are the purchase decision makers of specific ERP & property mgmt platforms

400 High School Team & Managers who are the purchase decision makers of specific video tools

600 Auto, RV & Truck Dealership Owners who purchase manufacturing services from specific co-packers

500 Builders, Contractors, Dealers & Distribtors who are the purchase decision makers for specific online training platforms

500 Developer & Architect Team Leaders who are the purchase decision makers for specific online training platforms

Who do you need to find?

Delivering unique insight from proprietary research methodologies

Contact Info

125 Half Mile Rd, Suite 200

Red Bank, NJ 07701

What our clients say...

"Azurite delivers original primary research on steroids."

"Azurite delivered the impossible - we never thought we could find these decision makers"

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