Make every investment decision with data and conviction

“We were able to lean in on this deal because of Azurite. We didn’t think we’d get anything over the line this year, given the state of the market, but your data got us there - we should have been using your services much earlier.”

West Coast Based Large Cap PE Firm 

Azurite's unique toolkit is deployed across the entire investment value chain

Primary Research Surveys & Expert Interviews

Sourcing

  • Identify prospective targets and crowd-source 'game changing' new market players
  • Quantify market trends and dynamics using industry and / or functionally focused 'pulse surveys'

Diligence

  • Develop a 360 degree perspective of your target, quantify large volumes of customer and compare to its competition survey
  • Measure market share, quantify drivers of purchase decision making, identify switching likelihood and stickiness, quantify industry trends that drive valuation

Portfolio Companies

  • Build a holistic dataset to answer critical questions and compare your customer needs to the competition
  • Quantify voice of customer, develop go-to-market strategy based on demand funnel, test R&D and innovation potential, build strategic options and more

Unique Datasets: Total Addressable Market Maps & Propensity Modeling

Sourcing

  • Build creative datasets to segment prospective targets, track company growth and identify rising stars before others do

Diligence

  • Measure target's exact market share and brand penetration by "mapping" the entire marketplace - bottom up
  • Build creative datasets to answer specific diligence questions using data, not expert opinions

Portfolio/Operating Companies

  • Quantify your total addressable market by identifying all potential buyers (not just who your sales team knows)
  • Focus and target sales outreach and geographic expansion on the highest propensity to buy / highest value prospects to win

Case Studies

PE Diligence: $200M+ Deal in Automotive Maintenance

Azurite designed and deployed a business survey focused on growth, brand equity and purchase decision making. We identified and recruited more than 175 dent repair technicians using Azurite's proprietary methodology - data was delivered in less than 2 weeks. Azurite then conducted 20x 1 hour follow up interviews, to deep dive on qualitative industry dynamics

The private equity client credits Azurite's unique data with their ability to lean-in and successfully transact.

Business Surveys Case Study and Impact

PE Diligence: $350M+ Deal in Online Training & Education Platforms

Azurite designed and deployed a business survey focused on product performance, brand differentiation and purchase decision making. We identified and recruited more than 350 cloud platform learning system decision makers using Azurite's proprietary methodology - data was delivered in less than 10 days.

The private equity client credits Azurite's unique data with their ability to lean-in and successfully transact.

Business Surveys Case Study and Impact

PE Portfolio: Delivered data for a $500M+ Deal in Online Education Software

Azurite built and delivered a database and segmentation of student counts and associated school finances for all U.S. charter and public schools

The dataset didn't exist anywhere else and allowed our client to quantify the deal target's exact market share, penetration and total addressable market size. The bottom-up dataset exposed a major gap in the market - which allowed our client to underwrite the growth opportunity with significant upside potential.

Business Surveys Case Study and Impact

PE Portfolio: Delivered $300M+ in Sales Pipeline for a Server Software

Azurite built and delivered a prospect database of prioritized global prospects. We specifically focused on defining prospect server platform usage as a key to prioritization.

Through machine learning and propensity modeling, we prioritized top prospects by conversion likelihood and potential value. The resulting segmentation allowed for industry targeting and messaging. The account level insight drove targeted demand generation, sales territory definition, sales targets and the overall outbound strategy for sales & marketing.

Business Surveys Case Study and Impact

What we deliver

B2B / Business Surveys & Research

High volume, obsessive quality, niche populations

We couple our unique targeting and research methodologies with machine learning to rapidly build your custom respondent set from scratch each and every time. We consistently identify 300+ niche respondents to deliver you answers, insight and conviction.

Unique Datasets & Propensity Models

Total addressable market maps, propensity modeling

New, large datasets, built specifically to answer your business and diligence questions. We couple each unique dataset with data science and machine learning to deliver you answers and focus your outreach on the exact, high-value markets and prospects to win.

Expert Interviews

Deep structured approach to distill insight

Laser targeted interviews allow you to quickly collect intelligence from the exact decision makers and experts who have the answers you need. Our deep structured interview approach hones in on insight and delivers synthesized and actionable results that drive conviction.

Partner with a team you can trust

Delivering unique insight from proprietary research methodologies

Contact Info

101 Crawfords Corner Rd, Suite 4116

Holmdel, NJ 07733

What our clients say...

"Azurite delivers original primary research on steroids."

"Azurite delivered the impossible - we never thought we could find these decision makers"

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